Making Mountains Out Of Mole Hills…

Advertising and Public Relations companies can often help make things seem or be perceived bigger, larger and more enticing than what the things really are. On the other hand, the spin doctors are often paid huge sums of money to ‘defuse’ crises, that is, to make mountains disappear into mole hills. Either way these experts can make mountains out of mole hills or the other way round, in turning mountains into small mole hills.

See What I Mean…

You’ll agree that this ad by Wacoal, a Japanese bra manufacturer, to help promote its push-up bra in the Thai market is a clever one. So man does wear bra! Who knew? Never mind, it’s only a creative way to advertise. As my Thai friends would say, ‘Never mind. Jai yen yen.’

My Marketing Advice…

When you apply Social Media to promote your products and services, please ensure that you are doing so for real services and real products, and NOT hype. Don’t even think about hype! You must ‘deliver on your promises’. Otherwise your reputation and image will suffer. Social proof in the Social Media world prevails, as in the proven real offline world. Warren Buffett cautions you against risking your reputation. ‘It takes 20 years to build a reputation. But just 5 minutes to destroy one. If you think about that, you’ll do things differently.’ So THINK About It.